Joann Baney is the cofounder and vice president of the Professional Development Company, Inc., a New York-based communications consulting firm that offers customized communications training for businesses and nonprofit organizations. Apart from her professional responsibilities, Joann Baney supports various charitable causes, including Malala’s Fund, which empowers young girls through education.
Founded by education activist Malala Yousafzai and her father, Malala’s Fund strives to make high-quality secondary education accessible to girls around the world. To that end, the organization celebrated Malala Day on July 12, 2015, with a social media campaign that asked users to post photos of themselves with the hashtag BooksNotBullets. The eight-day campaign represented the length of time world military funding would need to stop in order to finance 12 years of education for every child in the world.
The Hashtag BooksNotBullets campaign attracted 20,000 social media posts from actors, musicians, activists, and citizens around the world. During that time, Malala attended the Oslo Education Forum, where she petitioned world leaders to create policies that prioritize education.
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